Share our tweet (Image included!):
Will @MSCecolabel’s new Fisheries Standard deliver a Fin Free MSC? Find out more here:
https://finfreemsc.com/wp-content/uploads/2023/04/Updated-Fin-Free-briefing-13.04.pdf
It’s time for MSC to finish the job and ensure its Standard is making a difference for threatened sharks on the water.
https://pic.twitter.com/yCGMIEzTYV
THE SOLUTION

For a full review of the improvements and remaining loopholes click here
Click below to download a translated version.
ABOUT

Shark populations globally are on the brink of collapse under the pressure of overfishing with an estimated 63 – 273 million sharks killed each year.
This collapse is driven, in part, by the lucrative global market for shark fins which incentivises the practice of ‘finning’ whereby fins are cut off sharks which are often then discarded and left to die in the water.
It is now well established that a Fins Naturally Attached policy (requiring that fishers must bring sharks to port in one piece, with their fins still attached to their bodies) is the only truly effective means of banning shark finning.
Fins Naturally Attached is a world-best practice in fisheries management and has been adopted by jurisdictions around the world, including 44% of the world’s top shark finning nations, yet it is still not required by the Marine Stewardship Council (MSC) ecolabel.
This is completely inconsistent with MSC’s statement that “there remains a zero tolerance approach to shark finning in MSC certified fisheries”.
MSC must seize the opportunity provided by its ongoing Fisheries Standard Review to introduce Fins Naturally Attached as a prerequisite for certification in all fisheries interacting with sharks – without exemptions!
What you can do to help...
If you’re an organisation you can:
Endorse our…
- #FinFreeMSC campaign and our calls on the MSC
Show your support…
- by adding your logo to this website
CONTACT YOUR LOCAL MSC REPRESENTATIVES OR MSC’S SHARK FINNING PROJECT LEADS…
to express your concern about remaining loopholes and your hope that the updated Standard leads to real change on the water for threatened sharks.
- MSC shark finning project leads: Kate Dewar and Adrian Gutteridge
- MSC Chief Science and Standards Officer: Dr. Rohan Currey
- MSC Head of Fisheries Standards Operation: Tim Davies
- MSC General Standards contact: standards@msc.org
FOLLOW MSC’S POLICY DEVELOPMENT PROCESS
- Follow @mscecolabel on Twitter and sign up for their updates so you can engage with ongoing policy development progresses.
Everybody can….
Raise awareness…
with your network by sharing our documents or via social media. Our suggested wording for a tweet is:
Sign up…
Latest news
SIGN UP HERE
For the latest news and updates
LEARN MORE
NEW EXPERT REPORT
New expert report calls on Marine Stewardship Council to raise bar on shark finning
THE MSC's POLICY
What is the MSC’s policy on shark finning and what improvements are needed?
video launch
Fin Free MSC campaign group launches video calling on MSC to raise bar on shark finning